Paper 1 practice that actually feels like Paper 1.
 
Three original case studies following one company, Lemon Magic, through real IB Business Management decisions. Official command terms, authentic mark allocations, and a full markscheme for every question, so your students walk into November 2026 having already seen a paper like it.
 
What's inside
One company. Three stages of growth. Three exam papers.
Lemon Magic starts as a two-person start-up and grows across all three case studies, so your students build real familiarity with the company while still facing three completely different exam-style decisions each time.
 
Across the three case studies, your students will encounter topics spanning the Business Management syllabus, including areas like:
Human resource strategies and motivation theory
Marketing strategy and the marketing mix
Growth strategies and stakeholder decision-making
 
The full details of each case are intentionally left off this page, so you can use the pack for mock exams and timed practice without your students seeing the storyline in advance.
 
Why it works
Built like an exam paper, because it needs to be.
Every detail is modeled on the real structure of IB Business Management Paper 1, so the format itself stops being a surprise on exam day.
Real IB command terms: Define, Explain, Discuss, Recommend, and Evaluate, used exactly the way they appear on the real exam.
Authentic mark allocations: Section A short-answer questions and Section B extended-response questions, weighted the way students will actually see them.
Full markschemes, ready to grade: multiple accepted answers per question, not just one "correct" response, so grading stays fast and fair.
 
Who it's for
Classroom practice: drop straight into a lesson, homework set, or in-class timed practice without any extra prep.
Mock exams: use one, two, or all three case studies as a full mock Paper 1, with markschemes ready for fast grading.
Revision & tutoring: give individual students or small groups targeted, exam-format practice.
 
Frequently asked questions
 
What exactly do I get in the Lemon Magic case study pack?
Three original IB Business Management Paper 1 case studies (900 to 1,000 words each), the Section A and Section B exam-style questions for each case, and a complete markscheme for every question with multiple accepted answers, delivered as ready-to-print documents.
 
Is this based on the real November 2026 Paper 1?
Yes, the case studies were created based on the pre-released statement from the IB. But, no one outside the IB has access to the actual exam before it's sat. Lemon Magic is written in the same format, command terms, and mark structure as a real IB Business Management Paper 1, so your students get realistic, exam-style practice ahead of the November 2026 exam on Wednesday October 28th.
 
Is this suitable for SL or HL students?
Both. Paper 1 is for both HL and SL students, with no HL content being covered in the exam. The case study pack is suitable for both HL and SL just like the real exam.
 
Everything above, for €25!
Similar case study packs from other resource sites often run €60 or more. This pack gives you three, plus complete markschemes for every question, at a fraction of that cost.
 
 
Lemon Magic is an independently created teaching resource for IB Business Management practice. It is not affiliated with, authorized, or endorsed by the International Baccalaureate Organization (IBO). "IB" and "International Baccalaureate" are registered trademarks of the IBO.