top of page
Search

How long should I spend teaching Unit 4: Marketing?

As you might know from this post about which order I teach the units in, after I teach Unit 1, I move onto Unit 4. You can also check out my post for the timing of Unit 1 here. So by now, you are probably a bit more comfortable teaching and know the rhythm of your classes and your group dynamics.As you might know from this post about which order I teach the units in, after I teach Unit 1, I move onto Unit 4. You can also check out my post for the timing of Unit 1 here. So by now, you are probably a bit more comfortable teaching and know the rhythm of your classes and your group dynamics.As you might know from this post about which order I teach the units in, after I teach Unit 1, I move onto Unit 4. You can also check out my post for the timing of Unit 1 here. So by now, you are probably a bit more comfortable teaching and know the rhythm of your classes and your group dynamics.As you might know from this post about which order I teach the units in, after I teach Unit 1, I move onto Unit 4. You can also check out my post for the timing of Unit 1 here. So by now, you are probably a bit more comfortable teaching and know the rhythm of your classes and your group dynamics.As you might know from this post about which order I teach the units in, after I teach Unit 1, I move onto Unit 4. You can also check out my post for the timing of Unit 1 here. So by now, you are probably a bit more comfortable teaching and know the rhythm of your classes and your group dynamics.As you might know from this post about which order I teach the units in, after I teach Unit 1, I move onto Unit 4. You can also check out my post for the timing of Unit 1 here. So by now, you are probably a bit more comfortable teaching and know the rhythm of your classes and your group dynamics.

 As you might know from this post about which order I teach the units in, after I teach Unit 1, I move onto Unit 4. You can also check out my post for the timing of Unit 1 here. So by now, you are probably a bit more comfortable teaching and know the rhythm of your classes and your group dynamics.


Here is how I break down the Unit 4: Marketing topics and how long I spend on each for high level.



Because 4.5 is so long, I had to break that chapter down into more manageable chunks to keep my timing on track. You can find that below.

 

Product life cycle- 1 day

BCG- 1 day

Finish BCG and extension strategies- 1 day

PLC through branding and case study- 1 day

Branding through pricing- 1 day

HL only more pricing strategies and contribution- 1 day

HL only- PED- 1 day

Promotion through self-check- 1 day

Spectrum discussion through place- 1 day

Marketing mix through the end- 1 day

Marketing project- 3 days

Present projects- 1 day

Extended marketing mix- 7Ps- 1 day

Unit review- 1 day

 

 

In Unit 4 there is more HL content in comparison to Unit 1, so the timing here will differ more. This is how I break it down for standard level.




Finally, it is important to note that I build in extra days from time to time when actually implementing this in class. There is always a day the students don’t work as well, a school trip or some other unforeseen circumstance and I don’t want to rush through the content. For a unit like this, I would probably build in 2-3 extra days ‘just in case’. Longer units I would build in even more.


Is this about how much time you spend on each chapter? Do you have another way of teaching? Let me know if the comments below. 



13 views0 comments

Recent Posts

See All

Comments


bottom of page