November 2026 IB Business Case Study Is Here: Lemon Magic

The November 2026 IB Business case study has officially been released, and this session brings a fun twist. Instead of the usual large multinational, the case study centers on Lemon Magic, a small business. If you're preparing for Paper 1, this shift means fresh angles to think through around growth, resources, and decision-making on a smaller scale.

Where to Find It

The case study is available on MyIB, under the Business Management session-specific material. Teachers should check there first for the official document, and students should get it from their teacher.

Why Lemon Magic Is Different

Most IB Business case studies focus on large, established companies. Lemon Magic flips that script, giving students the chance to explore the challenges and opportunities unique to small businesses, think limited resources, tighter margins, and more direct customer relationships. It's a great opportunity to apply Paper 1 concepts in a new context.

New Support Resources Coming Soon

To help you get ready for the November 2026 session, here's what's in the works:

• Case study pack breaking down Lemon Magic in detail, ready by August 18th

• YouTube videos walking through the content, available on Down to Business Learning

• Blog activities designed to help you practice applying Paper 1 skills to the Lemon Magic scenario

These resources will be rolled out over the next few weeks, so check back often or subscribe to the channel to stay updated.

Got Questions?

If you have any questions about the November 2026 case study or Lemon Magic, drop a comment or reach out directly, happy to help you prepare.